Explore destinations on post, throughout the Show-Me State
By Regan Mertz
Earlier this year, Family and Morale, Welfare and Recreation introduced “MWR Passports,” a campaign that will provide Fort Leonard Wood families with the opportunity to travel to various locations throughout Missouri to become more acquainted with the area.
The campaign is binary, the first part consisting of distributing the passports via any FMWR facility and the second involving families interacting with a hashtag promotion. With the utilization of the MWR Passports, service members and their families will be provided with information about Fort Leonard Wood and the surrounding areas.
“The passport is designed to provide service members and families with information regarding Family and MWR facilities, programs and local recreation opportunities,” said Megan O’Donoghue, director of the Family and Morale, Welfare and Recreation Services and Support Division.
In addition to becoming more familiar with Missouri, families can also share their experiences at various passport locations through the hashtag #FLWMWRPassport on Facebook or Instagram. Using the hashtag not only allows families to become more informed about FMWR facilities, programs and events, but also gives them an opportunity to be entered into a quarterly drawing.
“All that is required to be entered into the quarterly drawing is to visit an MWR facility, program or event and snap a photo of you, your family and/or friends having fun and post it to the MWR Facebook or Instagram using the hashtag #FLWMWRPassport,” O’Donoghue said.
The second quarterly drawing is scheduled to be held in early July. Prizes will vary, since FMWR offers assorted seasonal activities, and outside sources, like events and partners, also contribute to prizes.
Some examples of prizes currently available include free passes to FMWR facilities, like golf, bowling, mini golf, go karts, paintball and the Lake of the Ozarks Recreation Area, and events such as float trips, concerts and tournaments are also up for grabs.
MWR Passports is a self-driven program, so prizes offer initiative for families to participate in the campaign. The passports’ purpose is to give families a motive to explore Fort Leonard Wood and see what the area has to offer.
“We want (customers) to dive right in and have a good time in one of our wonderful, fun-filled facilities,” O’Donoghue said.
The FMWR Marketing office developed the idea of utilizing a passport, “like you use when you travel to a new exciting destination,” O’Donoghue said.
In order to expand the MWR Passport campaign to more areas throughout Missouri, FMWR partnered with the Fort Leonard Wood Department of Natural Resources and the local tourism office. FMWR was then able to compose a list of other attractions in addition to their own.
“Areas on post, such as the Stone Mill Spring, Miller Cave and Happy Hollow are beautiful gems within our own backyard,” O’Donoghue said. “(The state of Missouri) is rich in history with the Fort Leonard Wood Museum Complex, World War II Stone Work, Wilson’s Creek National Battlefield and Mark Twain’s boyhood home, just to name a few.”
Service members and families can find these attractions and locations listed on the back of the MWR Passport or at the Leisure Travel Office, located in the Exchange mini mall.
FMWR hopes to raise awareness and engagement among Fort Leonard Wood families through the MWR Passport campaign.
“Fort Leonard Wood and Family and MWR provide a variety of programs and services that create an environment where service members and families can thrive,” O’Donoghue said. “We want to make sure our customers have access to the services they want and need by informing them and connecting them to our broad range of programs — from family, child and youth services to recreation, sports, entertainment, travel and leisure activities.”